The Struggle for Social Media Superiority

Everything is subjective, but some things are more subjective than others.

Today it seems to me the majority of us market ourselves using social media. Sometimes our message is directly related to our careers, sometimes we wish to share a part of our personal lives.

Perhaps you like me may also have a tendency to post only the highlights and at times, elaborate or embellish the reality of what these moments really entailed.

When the social media landscape is so saturated it’s a completely understandable tactic to put a little extra into your own posts, in the hope that an extra superlative or two may help the significance or yours stand out from the rest.

The struggle for social media superiority and the detrimental effect this may have on mental health seems to me be an ever more prevalent topic, particularly amongst my own peers.

If you like me remember a time before smartphones and wireless internet then perhaps you may also feel some sense of responsibility to the generations after us that have only known lives full of screens and social media.

I’m very certain this is not a new idea and am sure generations before us have discussed much the same thing. Indeed when discussing this topic with my own Father he talked about how in the 90’s, the rising popularity and availability of television content was a major concern for many parents.

My intuition says that perhaps we the ‘older generations’) have an obligation to use today’s platforms in a way that preserves what is truly important in life and has been for generations before us.

I wouldn’t in any way have the audacity to label what is and isn’t important in life, but believe that there are certain things that vast majority would also define as important.

Creating valuable content, documenting key moments and contributing thoughts and opinions that drive positive conversation around the state of the world seem to me like a few of the things most would agree on.

And you can’t forget the value of entertainment too. Brief moments of escapism watching a funny video can help give us a boost when we are at our lowest.

It seems to me that whatever you decide to post, it’s important to make it something you will be proud to look back on in 10, 20 or even 50 years.

If you’re intent was pure and in the right place, then my intuition says that’s all you need to think about before hitting upload.

Perhaps within our own lifetimes we will see such powerful technology that can search every piece of content ever created and display it for us on a holographic screen within milliseconds.

We will be the first generation that were so heavily documented* and imagine your great, great grandchildren asking what you were like and then being able to see everything you’ve ever posted online (every selfie, every video, every blog article… sorry future Tompkins, I hope some of what I’ve written is entertaining)

I don’t in any way have the audacity to say my beliefs are the right or the only ones but in a time where our thoughts and actions can spread faster and further than ever before, it only seems right to consider what kind of impact we will have.

And I wish you every success,


*This is a school of thought I’ve undoubtedly learned from Gary Vaynerchuk, go and watch his content it will help you more than mine.



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