Don’t be a Creative, be a Craftsman

I don’t like the word ‘creative’.

I love the idea of someone who ‘creates’ things and produces real tangible value for other people, but struggle to fully understand what being ‘creative’ in your work truly means.

To me being ‘creative’, is something deciding to use a different colour just to change things up. It’s doing something differently just for the sake of being different.

“Inspiration is for amateurs. The rest of us just show up and get to work”.

And in many ways I feel approaching your content production with the mindset of a ‘craftsman’ is far better suited than that of a creative.

So don’t be a creative, be a craftsman.

About Me

I help people, brands and businesses communicate more effectively with their customers through visual, audio and written content.

I help people, brands and businesses communicate more effectively with their customers through visual, audio and written content.